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It's Not Easy Being Green - Striving for Progress Amidst Adversity

Introduction The world of healthcare is ever-evolving, and innovative thinkers and market disruptors play a crucial role in advancing the healthcare sector. As a thought leader and pioneer in automation, one might expect recognition and admiration for the positive changes introduced. However, this journey is often paved with resentment, unkindness, and negativity from those who fear change or feel threatened by success.


In this blog, we will explore the challenges faced by market disruptors, the support they receive from their champions, and how they can remain focused, positive-minded, and determined to succeed.

Challenges Faced by Market Disruptors Being a market disruptor and thought leader in automation is no small feat. The healthcare industry is often resistant to change, and introducing new ideas can be met with skepticism and resistance. Disruptors may face resentment from those who feel their positions or traditional practices are threatened, leading to disparagement and unkind behavior. These challenges can be emotionally taxing and demoralising, making it difficult for innovators to maintain their momentum and passion for change.

Support from Champions Despite the challenges, many people understand the potential of automation and technological advancements. These supporters recognise that market disruptors are working to improve patient care, streamline processes, and create a more efficient healthcare system. They become champions for the cause, offering encouragement, resources, and collaboration to propel the movement forward. This network of advocates is invaluable in counterbalancing the negativity faced by disruptors.

Staying Focused, Positive-Minded, and Determined To persevere in the face of adversity, it is essential for market disruptors to develop resilience and maintain a positive mindset. The following strategies can help innovators stay focused, positive-minded, and determined to succeed:

  1. Embrace the challenge: Acknowledge that adversity is part of the journey and treat it as an opportunity to learn, grow, and adapt. Embracing the challenge will help build resilience and foster a growth mindset.

  2. Develop a strong support network: Surround yourself with like-minded individuals who share your vision and can offer encouragement, advice, and camaraderie.

  3. Stay true to your vision: Reconnect with your purpose and remind yourself of the potential impact of your work. This will help maintain focus and motivation during challenging times.

  4. Cultivate a positive mindset: Practice gratitude, mindfulness, and self-compassion to nurture a positive outlook and maintain emotional well-being.

  5. Welcome constructive criticism: Embrace feedback as an opportunity to improve your ideas and strategies. Differentiate between constructive criticism and disparagement, using the former to refine your approach and ignoring the latter.

Conclusion Being a market disruptor and thought leader in automation is not easy, but the potential rewards far outweigh the challenges. By developing resilience, nurturing a support network, and maintaining a positive mindset, innovators can overcome adversity and continue driving progress in the healthcare sector.


The journey may not always be smooth, but with determination and focus, the positive impact on healthcare will be undeniable.

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