SOMETHING INCREDIBLE

Celebrating passion projects, beloved hobbies and deep enthusiasms,
our prize draw competitions let fans win things they really love.

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More competitions coming soon!

We love a fun giveaway and are on a mission to line up competitions where winning a niche treat is (almost) as exciting as winning a house or car.We're always thinking of new prize draws, and have some fantastic ideas in the works.Watch this space!

About Us

Something Incredible Ltd is registered in England & Wales, company no. 17030205Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ[email protected]

• Privacy Policy
• Terms and Conditions

Privacy Policy

Something Incredible Platform – Privacy Policy and Cookie PolicyLast updated: 23/02/2026
Data Controller
Something Incredible Ltd (Company No. 17030205)
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQEmail: [email protected] (or the contact address shown on the relevant Site)---1. OverviewThis Privacy Policy explains how we collect, use, share and protect your personal data when you use our Sites and services (the “Platform”), including when you enter Competitions.This policy should be read alongside any competition-specific notices and our Terms and Conditions.---2. Personal data we collectWe may collect and process the following categories of personal data:- Identity and account data: name, email address, account identifiers, age confirmation
- Contact data: postal address and delivery details (for prize fulfilment).
- Transaction data: purchases, refunds, chargebacks, receipts (including VAT info where applicable).
- Support data: messages sent to customer support, and records of resolution.
- Technical data: IP address, device identifiers, browser type, operating system, log data.
- Marketing preferences: opt-in/opt-out status and communication history.
- Photos and video data: when you win a prize, we may collect this information if you choose to provide it
- Cookie data: as described in section 9.We do not intentionally collect special category data.---3. How we use your data (purposes and legal bases)We use your personal data for the purposes below, under these legal bases:1) To operate the Platform and administer Competitions
- allocating entries; managing accounts; drawing winners; notifying winners; arranging fulfilment
- Legal basis: contract (performance), legitimate interests2) To process payments and refunds
- taking payment for optional paid entries; issuing refunds; handling chargebacks
- Legal basis: contract, legal obligation, legitimate interests3) To prevent fraud and misuse (including free-entry abuse)
- integrity checks; duplicate detection; abuse prevention; security monitoring
- Legal basis: legitimate interests, legal obligation (where applicable)4) Customer support and service communications
- responding to queries; sending essential platform emails (e.g., receipts, winner notifications)
- Legal basis: contract, legitimate interests5) Compliance and record-keeping
- accounting, tax, legal claims and dispute resolution
- Legal basis: legal obligation, legitimate interests6) Marketing communications (opt-in only)
- sending promotional emails where you have opted in
- Legal basis: consent (you can withdraw any time)7) Further marketing use
- we may use photos and videos you provide us in our marketing
- Legal basis: consent (you can opt to not provide this, or withdraw consent to for us to use them)---4. Marketing preferencesWe only send marketing emails where you have explicitly opted in. You can unsubscribe at any time using the link in our emails or your account settings.Service/transactional emails (such as receipts, entry confirmations, and winner notifications) are not marketing and may still be sent where necessary to operate the Platform.---5. Who we share your data withWe may share personal data with trusted service providers (“processors”), such as:- payment processors and fraud prevention providers;
- hosting and infrastructure providers;
- email delivery providers;
- analytics providers (only where consented);
- professional advisers (legal/accounting);
- law enforcement/regulators where required by law.We do not sell your personal data.---6. International transfersIf we transfer personal data outside the UK, we will ensure appropriate safeguards are in place (for example, UK IDTA / SCCs, or adequacy regulations).---7. Data retentionWe keep personal data only as long as necessary for the purposes in this policy, including:- operating Competitions and the Platform;
- legal, tax, accounting and audit requirements; and
- establishing, exercising or defending legal claims.Retention periods may vary depending on the data type and legal obligations.---8. Your rightsSubject to UK GDPR and Data Protection Act 2018, you have rights to:- access your personal data;
- rectify inaccurate data;
- erase data (where applicable);
- restrict processing;
- object to processing (including direct marketing);
- data portability; and
- lodge a complaint with the ICO.To exercise rights, contact us using the details above.---9. Cookie PolicyCookies are small text files stored on your device. We use:### 9.1 Essential cookies (always on)
Needed for security, authentication, and core site functions.### 9.2 Analytics cookies (consent-based)
Help us understand usage and improve the Platform.### 9.3 Marketing cookies (consent-based)
Used to measure ad performance and (where applicable) personalise advertising.You can manage cookie preferences via our cookie banner/settings at any time.---10. SecurityWe use appropriate technical and organisational measures to protect personal data. However, no system is completely secure.

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Terms of Use

Something Incredible Platform – Terms and ConditionsLast updated: 23/02/2026These Terms and Conditions (“Terms”) apply to all prize draws operated via the Something Incredible Platform, including Dream Keyboard Giveaway and any other Something Incredible-operated brand websites (each a “Site”).Promoter / Operator
Something Incredible Ltd (Company No. 17030205)
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ---1. Definitions“Promoter”, “we”, “us”, “our” means Something Incredible Ltd.“Platform” means the Sites, related services, and any associated applications operated by us from time to time.“Competition” means a free prize draw operated via the Platform with both a paid entry route and a free entry route.“Entry” means a valid participation in a Competition, whether obtained via paid entry or via the Free Entry Route.“Paid Entry” means an Entry obtained by purchasing a ticket through the Platform.“Free Entry Route” means the free postal method of entry described in section 5.“Ticket” means a uniquely numbered entry allocated to a Competition.“Participant”, “you”, “your” means an individual who enters a Competition.---2. Nature of Competitions2.1 All Competitions are operated as free prize draws with an optional paid entry route.2.2 No purchase is required to enter any Competition.2.3 Winners are selected solely by chance from all valid Entries.2.4 Paid Entries do not improve the chances of winning.---3. Eligibility3.1 Competitions are open only to individuals who:
- are aged 18 or over at the time of entry; and
- are residents of the United Kingdom.3.2 The following may not enter:
- employees, contractors, agents of the Promoter;
- members of their immediate families; or
- anyone professionally connected with the operation of the Competitions.3.3 We reserve the right to verify eligibility and to disqualify any entrant who does not meet these requirements.---4. Competition Details and Rules4.1 Each Competition page will specify:
- the prize(s);
- the number of Tickets available;
- the price per Ticket (if applicable);
- the maximum number of Entries per person;
- the opening date and closing date;
- the draw date (and whether the draw will be live-streamed).4.2 A Participant may not win more than once in the same Competition.4.3 A Competition has a single prize, though that prize may consist of multiple physical items (for example, a bundle).4.4 Competition-specific rules stated on a Competition page form part of these Terms and will take precedence where they conflict with these Terms.---5. Free Entry Route (Postal Entry)5.1 A free entry route is available for every Competition and is given equal prominence to the paid entry route.### How to enter for free
5.2 To enter by post, you must send a handwritten entry by post to the address shown on the relevant Competition page.5.3 Your postal entry must include:
- your full name;
- your full postal address;
- your email address; and
- the name of the Competition you are entering.5.4 Postal entries must arrive by the free entry closing date shown on the Competition page. (In some cases, the free entry closing date may be earlier than the paid entry closing date to allow us time to process postal entries. This will be made clear on the Competition page.)### Entry equivalence
5.5 Each Competition page will state how many Entries (Tickets) are allocated per valid postal submission (for example, 1 postal submission = 1 Entry, or 1 postal submission = X Entries). This allocation applies equally to all free entrants.5.6 Free and paid Entries are treated equally:
- they are included in the same draw;
- they have the same chance of winning; and
- they are subject to the same maximum Entries per person.### Anti-abuse and integrity rules
5.7 To protect fairness and operational integrity, postal entries must be:
- handwritten;
- submitted individually; and
- submitted by the named individual.5.8 The following are not permitted and will be void:
- bulk submissions;
- mechanically produced or printed entries;
- entries generated or submitted using automated processes;
- entries submitted on behalf of multiple individuals.5.9 We may reject Entries that are incomplete, illegible, duplicated, late, or where we reasonably suspect abuse, fraud, or automated/mass submission.---6. Paid Entry6.1 Paid entry is optional.6.2 Ticket prices are shown on the Competition page and include VAT where applicable.6.3 Tickets are allocated fairly and at random.6.4 Purchases are generally non-refundable once Tickets have been allocated, except as set out in section 10.---7. Draws7.1 All draws are conducted fairly and randomly.7.2 Draws may be conducted automatically or manually. Manual draws may be live-streamed.7.3 Draw dates may be postponed for operational reasons (for example, staff illness). Where a draw is postponed:
- we will update the Competition page (and, where appropriate, notify entrants); and
- no additional Tickets will be sold after the original closing date.7.4 Draw results are final.---8. Prizes8.1 Prizes are as described on the Competition page.8.2 Prizes are:
- non-transferable; and
- not exchangeable for cash unless explicitly stated.8.3 Prizes are delivered within the United Kingdom only.8.4 If a prize becomes unavailable due to circumstances beyond our reasonable control (for example, loss or destruction), we may substitute a prize of equal or greater value.---9. Winner Notification and Claiming9.1 Winners will be notified via email and/or via their Platform account.9.2 Winners must provide delivery details within 28 days.9.3 If a winner does not respond or cannot be contacted after reasonable efforts, we may treat the prize as forfeited and select an alternative winner.---10. Cancellations and Refunds10.1 We reserve the right to cancel a Competition where necessary.10.2 If a Competition is cancelled:
- paid entries will be refunded to the original payment method (where possible); or
- we may offer an alternative remedy of equal value (for example, site credit), subject to your agreement and any applicable law.---11. Responsible Participation11.1 We aim to follow the Voluntary Code of Good Practice for Prize Draw Operators.11.2 We may offer tools such as account pausing/locking and other controls to help you manage participation.---12. Liability12.1 Our liability is limited to the fullest extent permitted by law.12.2 Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud, or any other liability that cannot legally be limited or excluded.---13. Data Protection13.1 Personal data is processed in accordance with our Privacy Policy and Cookie Policy.---14. Governing Law14.1 These Terms are governed by the laws of England and Wales, and the courts of England and Wales shall have exclusive jurisdiction (except where consumer law in your home jurisdiction requires otherwise).

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